Victor V. Cordell

15 papers and 827 indexed citations i.

Victor V. Cordell has authored 15 papers that have received a total of 827 indexed citations. This includes 7 papers in Strategy and Management, 5 papers in Marketing and 2 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Platforms and Economics (3 papers) and Consumer Market Behavior and Pricing (2 papers). Victor V. Cordell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Platforms and Economics (3 papers) and Consumer Market Behavior and Pricing (2 papers) and collaborates with scholars based in United States, Germany and Thailand. Victor V. Cordell's co-authors include Michael R. Czinkota, Robert L. Kieschnick, George M. Zinkhan, Alan Zimmerman and Jonathan Peters and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of International Business Studies.