Viriya Taecharungroj

41 papers and 823 indexed citations i.

Viriya Taecharungroj has authored 41 papers that have received a total of 823 indexed citations. This includes 31 papers in Sociology and Political Science, 9 papers in Organizational Behavior and Human Resource Management and 8 papers in Transportation. The topics of these papers are Diverse Aspects of Tourism Research (20 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (9 papers). Viriya Taecharungroj is often cited by papers focused on Diverse Aspects of Tourism Research (20 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Thailand, United Kingdom and Israel. Viriya Taecharungroj's co-authors include Boonyanit Mathayomchan, Steve Millington, Walanchalee Wattanacharoensil, Gary Warnaby and Cathy Parker and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Sustainability.