Winnie Ng Picoto
About
Winnie Ng Picoto has authored 28 papers that have received a total of 328 indexed citations.
This includes 17 papers in Information Systems and Management, 13 papers in Sociology and Political Science and 10 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers). Winnie Ng Picoto is often cited by papers focused on Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Portugal, United States and Brazil. Winnie Ng Picoto's co-authors include António Reis, Inês Pinto, France Bélanger, Cristiane Drebes Pedron and Gurpreet Dhillon and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Industrial Management & Data Systems
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