Woon Kian Chong
About
Woon Kian Chong has authored 11 papers that have received a total of 274 indexed citations.
This includes 9 papers in Information Systems and Management, 6 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). Woon Kian Chong is often cited by papers focused on Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in China, United Kingdom and South Korea. Woon Kian Chong's co-authors include Boon Leing Tan, Ka Lok Man, Les Dolega, Vincent Chi Hang Lui and Nitin Patwa and has published in prestigious journals such as International Journal of Production Research, Sustainability and Industrial Management & Data Systems
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