Xunhua Guo
About
Xunhua Guo has authored 64 papers that have received a total of 693 indexed citations.
This includes 32 papers in Sociology and Political Science, 18 papers in Information Systems and Management and 16 papers in Communication. The topics of these papers are Digital Marketing and Social Media (23 papers), Technology Adoption and User Behaviour (17 papers) and Knowledge Management and Sharing (13 papers). Xunhua Guo is often cited by papers focused on Digital Marketing and Social Media (23 papers), Technology Adoption and User Behaviour (17 papers) and Knowledge Management and Sharing (13 papers) and collaborates with scholars based in China, United States and Germany. Xunhua Guo's co-authors include Guoqing Chen, Qiang Wei and Lingli Wang and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Communications of the ACM
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