Yaobin Lu
About
Yaobin Lu has authored 140 papers that have received a total of 9.1k indexed citations.
This includes 99 papers in Sociology and Political Science, 83 papers in Information Systems and Management and 46 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (83 papers), Digital Marketing and Social Media (83 papers) and Customer Service Quality and Loyalty (45 papers). Yaobin Lu is often cited by papers focused on Technology Adoption and User Behaviour (83 papers), Digital Marketing and Social Media (83 papers) and Customer Service Quality and Loyalty (45 papers) and collaborates with scholars based in China, India and Hong Kong. Yaobin Lu's co-authors include Sumeet Gupta, Ling Zhao, Tao Zhou and Aihui Chen and has published in prestigious journals such as Annals of the New York Academy of Sciences, MIS Quarterly and Journal of Business Research
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