Yen-I Lee

27 papers and 410 indexed citations i.

Yen-I Lee has authored 27 papers that have received a total of 410 indexed citations. This includes 14 papers in Sociology and Political Science, 12 papers in Literature and Literary Theory and 8 papers in Communication. The topics of these papers are Media Influence and Health (12 papers), Digital Marketing and Social Media (9 papers) and Public Relations and Crisis Communication (5 papers). Yen-I Lee is often cited by papers focused on Media Influence and Health (12 papers), Digital Marketing and Social Media (9 papers) and Public Relations and Crisis Communication (5 papers) and collaborates with scholars based in United States, Taiwan and South Korea. Yen-I Lee's co-authors include Yan Jin, Bartosz W. Wojdynski, Dongwon Choi, W.C. Chang and Hyejin Bang and has published in prestigious journals such as Computers in Human Behavior, Communication Research and Journal of Interactive Marketing