Yi-Cheng Ku
About
Yi-Cheng Ku has authored 20 papers that have received a total of 1.2k indexed citations.
This includes 12 papers in Sociology and Political Science, 12 papers in Information Systems and Management and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (12 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (4 papers). Yi-Cheng Ku is often cited by papers focused on Technology Adoption and User Behaviour (12 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Taiwan, United States and Türkiye. Yi-Cheng Ku's co-authors include Ting‐Peng Liang, Shin‐Yuan Hung, Chia‐Ying Li, Yi‐Ming Tai and Chih‐Ping Wei and has published in prestigious journals such as Macromolecules, Computers in Human Behavior and Information & Management
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