Yuanqiong He
About
Yuanqiong He has authored 45 papers that have received a total of 1.1k indexed citations.
This includes 19 papers in Strategy and Management, 13 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (9 papers). Yuanqiong He is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in China, Hong Kong and Pakistan. Yuanqiong He's co-authors include Kin Keung Lai, Asif Ali Safeer, Muhammad Abrar, Jie Xiong and Hongyi Sun and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics
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