Abaid Ullah Zafar

26 papers and 1.8k indexed citations i.

About

Abaid Ullah Zafar has authored 26 papers that have received a total of 1.8k indexed citations. This includes 19 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Environmental Sustainability in Business (10 papers) and Consumer Retail Behavior Studies (9 papers). Abaid Ullah Zafar is often cited by papers focused on Digital Marketing and Social Media (11 papers), Environmental Sustainability in Business (10 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in China, Pakistan and Italy. Abaid Ullah Zafar's co-authors include Mohsin Shahzad, Ying Qu, Saif Ur Rehman, Tahir Islam and Jiangnan Qiu and has published in prestigious journals such as Journal of Cleaner Production, Computers in Human Behavior and Technological Forecasting and Social Change

In The Last Decade

Rankless by CCL
2025