Marketing

384.5k papers and 9.2M indexed citations i.

384.5k papers covering Marketing have received a total of 9.2M indexed citations since 1950. Papers on subfields are most often about the specific topic of Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Consumer Market Behavior and Pricing and also cover the fields of Sociology and Political Science, Strategy and Management and Organizational Behavior and Human Resource Management. Papers citing papers on subfields are usually about Sociology and Political Science, Strategy and Management and Organizational Behavior and Human Resource Management. Some of the most active scholars covering Marketing are Heesup Han, Dhruv Grewal, Anna S. Mattila, Joseph Sarkis and Ronald E. Goldsmith