Dhruv Grewal

228 papers and 33.0k indexed citations i.

Dhruv Grewal has authored 228 papers that have received a total of 33.0k indexed citations. This includes 172 papers in Marketing, 77 papers in Organizational Behavior and Human Resource Management and 55 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (101 papers), Consumer Retail Behavior Studies (98 papers) and Customer Service Quality and Loyalty (74 papers). Dhruv Grewal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (101 papers), Consumer Retail Behavior Studies (98 papers) and Customer Service Quality and Loyalty (74 papers) and collaborates with scholars based in United States, United Kingdom and The Netherlands. Dhruv Grewal's co-authors include Anne L. Roggeveen, Michael Lévy, Jens Nordfält, Martin Wetzels and Abhijit Guha and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research