Journal of Marketing

6.3k papers and 789.4k indexed citations i.

The 6.3k papers published in Journal of Marketing in the last decades have received a total of 789.4k indexed citations. Papers published in Journal of Marketing usually cover Marketing (2.0k papers), Organizational Behavior and Human Resource Management (917 papers) and Strategy and Management (891 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (955 papers), Customer Service Quality and Loyalty (758 papers) and Consumer Market Behavior and Pricing (633 papers). The most active scholars publishing in Journal of Marketing are Christian Homburg, Shelby D. Hunt, Philip Kotler, George S. Day and Vijay Mahajan