Christian Homburg
About
Christian Homburg has authored 178 papers that have received a total of 15.2k indexed citations.
This includes 87 papers in Strategy and Management, 87 papers in Organizational Behavior and Human Resource Management and 73 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (79 papers), Consumer Behavior in Brand Consumption and Identification (45 papers) and Corporate Governance and Management (32 papers). Christian Homburg is often cited by papers focused on Customer Service Quality and Loyalty (79 papers), Consumer Behavior in Brand Consumption and Identification (45 papers) and Corporate Governance and Management (32 papers) and collaborates with scholars based in Germany, United States and Australia. Christian Homburg's co-authors include Jan Wieseke, Martin Klarmann, John P. Workman, Harley Krohmer and Torsten Bornemann and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research
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