Harley Krohmer
About
Harley Krohmer has authored 27 papers that have received a total of 2.4k indexed citations.
This includes 16 papers in Marketing, 10 papers in Strategy and Management and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (8 papers) and Innovation and Knowledge Management (6 papers). Harley Krohmer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (8 papers) and Innovation and Knowledge Management (6 papers) and collaborates with scholars based in United States, Switzerland and Germany. Harley Krohmer's co-authors include Christian Homburg, Wayne D. Hoyer, Bettina Nyffenegger, John P. Workman and Z. John Zhang and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research
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