Bettina Nyffenegger
About
Bettina Nyffenegger has authored 5 papers that have received a total of 1.1k indexed citations.
This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers). Bettina Nyffenegger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers) and collaborates with scholars based in Switzerland and United States. Bettina Nyffenegger's co-authors include Wayne D. Hoyer, Harley Krohmer and Lucia Malär and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Service Research
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