Martin Klarmann
About
Martin Klarmann has authored 23 papers that have received a total of 1.6k indexed citations.
This includes 13 papers in Organizational Behavior and Human Resource Management, 11 papers in Marketing and 7 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (6 papers). Martin Klarmann is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Germany, Australia and United States. Martin Klarmann's co-authors include Christian Homburg, Michael Müller, Johannes Habel, Thomas Hutzschenreuter and Jens Schmitt and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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