Torsten Bornemann
About
Torsten Bornemann has authored 20 papers that have received a total of 1.1k indexed citations.
This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (5 papers) and Psychology of Social Influence (4 papers). Torsten Bornemann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (5 papers) and Psychology of Social Influence (4 papers) and collaborates with scholars based in Germany, Australia and United Kingdom. Torsten Bornemann's co-authors include Christian Homburg, Jan Wieseke, Philipp Sandner, Wayne D. Hoyer and A. Hahn and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research
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