Anna S. Mattila
About
Anna S. Mattila has authored 315 papers that have received a total of 15.9k indexed citations.
This includes 225 papers in Marketing, 159 papers in Organizational Behavior and Human Resource Management and 147 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (163 papers), Customer Service Quality and Loyalty (151 papers) and Consumer Retail Behavior Studies (76 papers). Anna S. Mattila is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (163 papers), Customer Service Quality and Loyalty (151 papers) and Consumer Retail Behavior Studies (76 papers) and collaborates with scholars based in United States, Hong Kong and China. Anna S. Mattila's co-authors include Jochen Wirtz, Stephanie Q. Liu, Yixing Gao, YooHee Hwang and Laurie Wu and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management
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