Yixing Gao

39 papers and 857 indexed citations i.

Yixing Gao has authored 39 papers that have received a total of 857 indexed citations. This includes 27 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 14 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Environmental Sustainability in Business (11 papers) and Customer Service Quality and Loyalty (10 papers). Yixing Gao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Environmental Sustainability in Business (11 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in Hong Kong, United States and China. Yixing Gao's co-authors include Anna S. Mattila, Basak Denizci Guillet, Laurie Wu, Seoki Lee and Janelle Chan and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and International Journal of Hospitality Management