Abeer A. Mahrous

38 papers and 498 indexed citations i.

Abeer A. Mahrous has authored 38 papers that have received a total of 498 indexed citations. This includes 19 papers in Marketing, 16 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (11 papers). Abeer A. Mahrous is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Egypt, United States and United Kingdom. Abeer A. Mahrous's co-authors include Wael Kortam, Ana Isabel Polo Peña, Salah S. Hassan, Mohamed H. Elsharnouby and İrem Uz and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Travel Research