Abhijit Roy
About
Abhijit Roy has authored 39 papers that have received a total of 699 indexed citations.
This includes 19 papers in Marketing, 14 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers). Abhijit Roy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, India and United Kingdom. Abhijit Roy's co-authors include Mousumi Roy, Geraldine Rosa Henderson, Eva Kipnis, Catherine Demangeot and Miguel Ángel Zúñiga and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Industrial Marketing Management
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