Abhishek Mishra

56 papers and 755 indexed citations i.

Abhishek Mishra has authored 56 papers that have received a total of 755 indexed citations. This includes 25 papers in Marketing, 24 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (12 papers). Abhishek Mishra is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (12 papers) and collaborates with scholars based in India, United Kingdom and Canada. Abhishek Mishra's co-authors include Anish Yousaf, Dianne Cyr, Anil Gupta, Nedra Bahri-Ammari and Sabita Mahapatra and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Travel Research