Ad Pruyn

50 papers and 3.1k indexed citations i.

Ad Pruyn has authored 50 papers that have received a total of 3.1k indexed citations. This includes 20 papers in Sociology and Political Science, 19 papers in Marketing and 18 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Retail Behavior Studies (11 papers). Ad Pruyn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Retail Behavior Studies (11 papers) and collaborates with scholars based in The Netherlands, United States and Spain. Ad Pruyn's co-authors include Bob M. Fennis, Mirjam Galetzka, Thomas J. L. van Rompay, Jos Bartels and Joost W.M. Verhoeven and has published in prestigious journals such as Academy of Management Journal, Journal of Business Research and Journal of Organizational Behavior