Adrian Micu
About
Adrian Micu has authored 36 papers that have received a total of 433 indexed citations.
This includes 18 papers in Sociology and Political Science, 14 papers in Marketing and 10 papers in Management Information Systems. The topics of these papers are Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Adrian Micu is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Romania, United Kingdom and Italy. Adrian Micu's co-authors include Angela‐Eliza Micu, Alexandru Căpățînă, Nicoleta Cristache, Violetta Wilk and Jessica Lichy and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Sustainability
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