Agnès Helme-Guizon
About
Agnès Helme-Guizon has authored 19 papers that have received a total of 268 indexed citations.
This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Clinical Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Agnès Helme-Guizon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in France and Canada. Agnès Helme-Guizon's co-authors include Marianela Fornerino, Marie-Laure Gavard-Perret, David Gotteland, Valentin Flaudias and Rébecca Shankland and has published in prestigious journals such as Nutrients, International Journal of Environmental Research and Public Health and Information & Management
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