Aihwa Chang

12 papers and 755 indexed citations i.

Aihwa Chang has authored 12 papers that have received a total of 755 indexed citations. This includes 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (5 papers). Aihwa Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Taiwan, United Kingdom and United States. Aihwa Chang's co-authors include Tzu‐Shian Han, Hsu‐Hsin Chiang, Sara H. Hsieh, Timmy H. Tseng and Timmy H. Tseng and has published in prestigious journals such as European Journal of Marketing, The International Journal of Human Resource Management and Journal of Interactive Marketing.