Aihwa Chang

12 papers and 737 indexed citations i.

Aihwa Chang has authored 12 papers that have received a total of 737 indexed citations. This includes 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Aihwa Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Taiwan, United Kingdom and United States. Aihwa Chang's co-authors include Hsu‐Hsin Chiang, Tzu‐Shian Han, Sara H. Hsieh, Timmy H. Tseng and Frances Lin and has published in prestigious journals such as European Journal of Marketing, The International Journal of Human Resource Management and Journal of Interactive Marketing