Albert A. Barreda

15 papers and 776 indexed citations i.

Albert A. Barreda has authored 15 papers that have received a total of 776 indexed citations. This includes 11 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers). Albert A. Barreda is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in United States, Oman and Peru. Albert A. Barreda's co-authors include Anil Bilgihan, Khaldoon Nusair, Fevzi Okumuş, Dipendra Singh and Han Chen and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior