Alex S.L. Tsang

32 papers and 1.1k indexed citations i.

Alex S.L. Tsang has authored 32 papers that have received a total of 1.1k indexed citations. This includes 15 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (7 papers). Alex S.L. Tsang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Hong Kong, China and United States. Alex S.L. Tsang's co-authors include Gerard Prendergast, Nan Zhou, Minxue Huang, Guijun Zhuang and Yuanyuan Zhou and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Expert Systems with Applications.