Alexander L. Biel

7 papers and 364 indexed citations i.

Alexander L. Biel has authored 7 papers that have received a total of 364 indexed citations. This includes 2 papers in Marketing, 1 paper in Sociology and Political Science and 1 paper in Tourism, Leisure and Hospitality Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (1 paper) and Wine Industry and Tourism (1 paper). Alexander L. Biel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (1 paper) and Wine Industry and Tourism (1 paper) and collaborates with scholars based in and . Alexander L. Biel's co-authors include David A. Aaker and Paul M. Herr and has published in prestigious journals such as Journal of Marketing Research, Public Opinion Quarterly and International Journal of Advertising