Alexandra Brunner‐Sperdin

11 papers and 624 indexed citations i.

Alexandra Brunner‐Sperdin has authored 11 papers that have received a total of 624 indexed citations. This includes 7 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (3 papers). Alexandra Brunner‐Sperdin is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Austria and Hong Kong. Alexandra Brunner‐Sperdin's co-authors include Mike Peters, Bernd F. Reitsamer, Nicola Stokburger-Sauer, Wolfgang Reitberger and Benedikt Schnurr and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and International Journal of Tourism Research.