Alexandra Brunner‐Sperdin

About

Alexandra Brunner‐Sperdin is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Alexandra Brunner‐Sperdin has authored 11 papers receiving a total of 635 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Alexandra Brunner‐Sperdin’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (3 papers). Alexandra Brunner‐Sperdin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (3 papers). Alexandra Brunner‐Sperdin collaborates with scholars based in Austria and Hong Kong. Alexandra Brunner‐Sperdin's co-authors include Nicola Stokburger-Sauer, Mike Peters, Bernd F. Reitsamer, Benedikt Schnurr and Ursula Scholl‐Grissemann and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and International Journal of Tourism Research.

In The Last Decade

Fields of papers citing papers by Alexandra Brunner‐Sperdin

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Alexandra Brunner‐Sperdin. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Alexandra Brunner‐Sperdin may publish in the future.

Countries citing papers authored by Alexandra Brunner‐Sperdin

Since Specialization

Citations

This map shows the geographic impact of Alexandra Brunner‐Sperdin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexandra Brunner‐Sperdin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexandra Brunner‐Sperdin more than expected).

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