Alexandra Rese
About
Alexandra Rese has authored 26 papers that have received a total of 1.2k indexed citations.
This includes 11 papers in Marketing, 10 papers in Strategy and Management and 7 papers in Sociology and Political Science. The topics of these papers are Innovation and Knowledge Management (8 papers), Technology Adoption and User Behaviour (7 papers) and Digital Marketing and Social Media (7 papers). Alexandra Rese is often cited by papers focused on Innovation and Knowledge Management (8 papers), Technology Adoption and User Behaviour (7 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Germany, Ireland and United Kingdom. Alexandra Rese's co-authors include Daniel Baier, Milad Dehghani, Stefanie Schreiber, Maximilian Röglinger and Cristopher Siegfried Kopplin and has published in prestigious journals such as Journal of Cleaner Production, Research Policy and Journal of Business Research.
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