Alkis Thrassou
About
Alkis Thrassou has authored 157 papers that have received a total of 4.2k indexed citations.
This includes 53 papers in Strategy and Management, 46 papers in Marketing and 44 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (27 papers), Innovation and Knowledge Management (24 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Alkis Thrassou is often cited by papers focused on Customer Service Quality and Loyalty (27 papers), Innovation and Knowledge Management (24 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers) and collaborates with scholars based in Cyprus, Italy and India. Alkis Thrassou's co-authors include Demetris Vrontis, Sheshadri Chatterjee, Ranjan Chaudhuri, Michael Christofi and Stefano Bresciani and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Technological Forecasting and Social Change
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