Amran Harun

41 papers and 596 indexed citations i.

Amran Harun has authored 41 papers that have received a total of 596 indexed citations. This includes 22 papers in Sociology and Political Science, 22 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Halal products and consumer behavior (12 papers) and Customer Service Quality and Loyalty (12 papers). Amran Harun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Halal products and consumer behavior (12 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Malaysia, Iraq and Pakistan. Amran Harun's co-authors include Bestoon Othman, Osarodion Ogiemwonyi, Jaratin Lily, Nabsiah Abdul Wahid and Mohammad Imtiaz Hossain and has published in prestigious journals such as Telematics and Informatics, Environmental Technology & Innovation and Tourism Review