Amrul Asraf Mohd‐Any

13 papers and 285 indexed citations i.

Amrul Asraf Mohd‐Any has authored 13 papers that have received a total of 285 indexed citations. This includes 10 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (5 papers). Amrul Asraf Mohd‐Any is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Malaysia, China and Bangladesh. Amrul Asraf Mohd‐Any's co-authors include Dilip S. Mutum, Moniruzzaman Sarker, Ezlika M. Ghazali, Nurul Shahnaz Mahdzan and Bang Nguyen and has published in prestigious journals such as Journal of Travel Research, Journal of Retailing and Consumer Services and International Journal of Consumer Studies.