Amrut Sadachar
About
Amrut Sadachar has authored 33 papers that have received a total of 456 indexed citations.
This includes 24 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Environmental Sustainability in Business (12 papers) and Digital Marketing and Social Media (9 papers). Amrut Sadachar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Environmental Sustainability in Business (12 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in United States, India and China. Amrut Sadachar's co-authors include Arpita Khare, Ann Marie Fiore, Jessica L. Hurst, Linda S. Niehm and V. K. Kothari and has published in prestigious journals such as Sustainability, Journal of Retailing and Consumer Services and Industrial Management & Data Systems
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