Ana Isabel Jiménez‐Zarco

63 papers and 888 indexed citations i.

Ana Isabel Jiménez‐Zarco has authored 63 papers that have received a total of 888 indexed citations. This includes 23 papers in Sociology and Political Science, 18 papers in Marketing and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Retail Behavior Studies (11 papers). Ana Isabel Jiménez‐Zarco is often cited by papers focused on Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Retail Behavior Studies (11 papers) and collaborates with scholars based in Spain, United States and United Kingdom. Ana Isabel Jiménez‐Zarco's co-authors include María Pilar Martínez–Ruiz, Joan Torrent‐Sellens, Francesc Saigí-Rubió, Alicia Izquierdo–Yusta and Inés González-González and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and International Journal of Environmental Research and Public Health.