Anandakuttan B. Unnithan

17 papers and 322 indexed citations i.

Anandakuttan B. Unnithan has authored 17 papers that have received a total of 322 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Anandakuttan B. Unnithan is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in India, Canada and Puerto Rico. Anandakuttan B. Unnithan's co-authors include R. Sridharan, Justin Paul, Russell W. Belk and S. Sreejesh and has published in prestigious journals such as Journal of Business Research, International Journal of Consumer Studies and Journal of Strategic Marketing.