Anandakuttan B. Unnithan
About
Anandakuttan B. Unnithan has authored 16 papers that have received a total of 310 indexed citations.
This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (4 papers). Anandakuttan B. Unnithan is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in India, Canada and Puerto Rico. Anandakuttan B. Unnithan's co-authors include R. Sridharan, Justin Paul, Michel Laroche and Russell W. Belk and has published in prestigious journals such as Journal of Business Research, International Journal of Consumer Studies and Journal of Strategic Marketing.
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