Andrea Gröppel‐Klein

11 papers and 67 indexed citations i.

Andrea Gröppel‐Klein has authored 11 papers that have received a total of 67 indexed citations. This includes 6 papers in Marketing, 3 papers in Management of Technology and Innovation and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Marketing and Advertising Strategies (4 papers) and Digital Innovation in Industries (2 papers). Andrea Gröppel‐Klein is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Marketing and Advertising Strategies (4 papers) and Digital Innovation in Industries (2 papers) and collaborates with scholars based in Germany, Poland and United Kingdom. Andrea Gröppel‐Klein's co-authors include Udo Wagner, Manfred Kirchgeorg, Joachim Zentes, Charo Hodgkins and Monique Raats and has published in prestigious journals such as British Journal Of Nutrition, International Journal of Sports Marketing and Sponsorship and Journal of Business Economics