Andrea Hemetsberger
About
Andrea Hemetsberger has authored 33 papers that have received a total of 933 indexed citations.
This includes 17 papers in Marketing, 13 papers in Sociology and Political Science and 6 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (4 papers). Andrea Hemetsberger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Austria, Denmark and United Kingdom. Andrea Hemetsberger's co-authors include Sylvia von Wallpach, Verena Wieser, Thyra Uth Thomsen, Robert V. Kozinets and Marius K. Luedicke and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Organization Studies.
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