Anita D. Bhappu
About
Anita D. Bhappu has authored 19 papers that have received a total of 736 indexed citations.
This includes 10 papers in Sociology and Political Science, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Technology Adoption and User Behaviour (4 papers). Anita D. Bhappu is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in United States, Australia and Zimbabwe. Anita D. Bhappu's co-authors include Ulrike Schultze, Barbara A. Gutek, Bennett Cherry, Matthew Liao‐Troth and Sherry K. Schneider and has published in prestigious journals such as Academy of Management Review, Journal of Applied Psychology and Organizational Behavior and Human Decision Processes
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