Anita Pansari
About
Anita Pansari has authored 10 papers that have received a total of 1.8k indexed citations.
This includes 7 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (4 papers). Anita Pansari is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in India, United States and Singapore. Anita Pansari's co-authors include Vikas Kumar, V. Kumar, Subhadip Roy, Colleen M. Harmeling and Forrest V. Morgeson and has published in prestigious journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing
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