Anja Geigenmüller
About
Anja Geigenmüller has authored 13 papers that have received a total of 380 indexed citations.
This includes 9 papers in Sociology and Political Science, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Anja Geigenmüller is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Germany, United Kingdom and United States. Anja Geigenmüller's co-authors include Margit Enke, Alexander Leischnig, Thomas Elgeti, Moritz Wagner and Alexander Lembcke and has published in prestigious journals such as Industrial Marketing Management, Journal of Service Research and Journal of Retailing and Consumer Services
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