Margit Enke

9 papers and 237 indexed citations i.

Margit Enke has authored 9 papers that have received a total of 237 indexed citations. This includes 4 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers). Margit Enke is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Germany, New Zealand and Australia. Margit Enke's co-authors include Alexander Leischnig, Vivienne Shaw, Anja Geigenmüller, Christian Homburg and U Nennstiel‐Ratzel and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and European Journal of Marketing