Ankit Mehrotra
About
Ankit Mehrotra has authored 37 papers that have received a total of 292 indexed citations.
This includes 11 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers). Ankit Mehrotra is often cited by papers focused on Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in India, Saudi Arabia and China. Ankit Mehrotra's co-authors include Reeti Agarwal, Amit Shankar, Ashraf Khalil, Jitender Kumar and Zachary Wagner and has published in prestigious journals such as Journal of Cleaner Production, Technological Forecasting and Social Change and Business Strategy and the Environment
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