Annamma Joy

43 papers and 1.7k indexed citations i.

Annamma Joy has authored 43 papers that have received a total of 1.7k indexed citations. This includes 13 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Museology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Fashion and Cultural Textiles (8 papers) and Wine Industry and Tourism (7 papers). Annamma Joy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Fashion and Cultural Textiles (8 papers) and Wine Industry and Tourism (7 papers) and collaborates with scholars based in Canada, United States and Australia. Annamma Joy's co-authors include John F. Sherry, Chankon Kim, Michel Laroche, Jeff Jianfeng Wang and Michael K. Hui and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Retailing