Annie Peng Cui
About
Annie Peng Cui has authored 34 papers that have received a total of 524 indexed citations.
This includes 23 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (10 papers). Annie Peng Cui is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in United States, China and Canada. Annie Peng Cui's co-authors include Juan Shan, Michael Y. Hu, Michael F. Walsh, Xinchun Wang and Yu Chang and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Industrial Marketing Management
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